About Swatch Watches Swatch is a Swiss watchmaker, founded by Nicolas Hayek in 1983. Swatch have developed their own style, and brand that is instantly recognizable from every other watch brand. The designs, colours, materials are all elements that make these Swiss watches so unique, and so popular too. Versatile timepieces, made for all ages, and all occasions.

Brand History

Founded in the early 80's, the Swatch brand was set up to re-capture the entry-level market share that had been lost by Swiss watchemakers during the quartz crisis. They were looking to retake the market, back from the Japanese companies who had prospered throguhout the 60's and 70's. Following the sucess of this market strategy, the brand was then taken over by SMH, which we know today as the Swatch Group.

Affordable Quality

Swatch watches are still known for being much more affordable than watches offered by competing brands. With many styles and sizes available for under £100.00, there are watches for all in the Swatch range, as well as a fantastic all new James Bond 007 too!

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